PARIKSHITEVENTS
The Strategy
1. The Origin
We didn't meet PSE in a boardroom; we met them in the trenches. We used to volunteer alongside their founders at ground-level events. When they decided to turn that hustle into a legitimate company, we were launching WaterPlane at the same time.
They had the logistics down, but they looked like volunteers, not founders. They approached us with a simple request: "Make us look like a company before we open our doors."
2. The Pivot: "Legacy" vs. "Strategic"
Their original name choice was *"Parikshit Legacy Events."* We pushed back hard. "Legacy" sounds old, and the event market is flooded with generic "planners."
We suggested "Parikshit Strategic Events." It was a specific gap in the market. It instantly signaled to clients that PSE doesn't just arrange chairs—they engineer experiences. That one word changed them from a "vendor" to a "partner."
3. The Visuals
We needed a logo that looked good on a business card *and* a sweaty crew t-shirt.
The Design: We selected two for different use cases. One was the gold and blue blend concept. And other was Solid Black. It’s authoritative, versatile, and looks expensive.
The Symbol: We blended the letter 'P' with an upward trajectory arrow. Simple visual shorthand for "we take you to the next level."
4. The Launch
We didn't just give them a logo; we built their digital engine. We set up their Instagram and LinkedIn to mirror the new "Strategic" brand voice.
We managed a 30-day launch sprint covering:
1. "Meet the Team" (Turning faces into founders).
2. "Vision" (Explaining *why* they are strategic).
3. "Services" (Driving immediate sales).
5. The Wins
The new brand removed the "newbie" friction. By looking corporate from Day 1, they bypassed the small gigs entirely.
Speed to Lead: Secured major contracts within 30 days of the rebrand.
High-Ticket Clients: Landed Dainik Jagran (Jagran Film Festival and Samwaadi ) and Amity University (Bhag India Program).
Scale: Shifted immediately from local volunteering to managing State-Level corporate events.
Client Feedback.
What they say about the process.
"The visuals were stunning. They captured the soul of our events."
Director, Parikshit
"Ticket sales went up by 40% after the rebrand."
Marketing Head, Parikshit