72AILABS
The Strategy
1. The Challenge
72 AI Labs was doing great automation work, but visually, they were just a name. They needed a brand that looked as professional as their code—clean, corporate, and distinct from the usual "blue brain" AI clichés. They wanted a full digital presence that they could show off immediately.
2. The Concept
The number "72" holds cultural significance for the founders. We wanted to respect that heritage while keeping it relevant to tech.
Instead of random shapes, we used Islamic Geometry. The result is the "Celestial Bloom"—a geometric star that also mirrors the nodes of a neural network.
The Colors: We swapped the standard tech blue for Black, Gold, and White.
The Vibe: Premium and established, not just another startup.
3. The Execution
We took ownership of the entire build—from the logo design to the full website development.
The timeline was strict: they wanted to go live on the Prophet Muhammad’s Birthday. We didn't just meet the deadline; our team moved fast and delivered the fully finished site way ahead of schedule, giving them plenty of time to prepare for their launch.
4. The Result
The rebrand gave them a legitimate face. It allowed them to expand their presence on LinkedIn and approach clients with much more confidence. They evolved from a "group of engineers" into a recognized brand.
Current Status:
20+ Projects Delivered
14+ Happy Clients
A consistent, professional digital presence.
Client Feedback.
What they say about the process.
"WaterPlane completely transformed our digital presence. The AI integration was seamless."
Founder, 72 AI Labs
"They understand the future of tech like no one else. A true partner."
CTO, 72 AI Labs